Created on Saturday, 08 June 2013 12:55 Written by Web Master
PSO has come a long way from being a government department in early 1970s to where it is today as a major corporate heavyweight on Pakistan Stock exchanges. It has now made itself synonymous with community contribution. Our main CSR thrusts are Education, health care and community building which entails activities for women empowerment, children welfare and relief efforts during and after natural calamities have emerged.
“KAPCO is not only generating the much-needed electricity in Pakistan. As a responsible corporate citizen it is also dedicated to improving the standards of living in communities it operates in. We have an active social action program” Chief executive of KAPCO.
Strategic CSR and philanthropy could improve and enhance the image of business organizations and could also result in greater post-development demand for their products and services in communities they enable and support to improve standards of living, Chief Executive Officer (CEO) of Bank Alfalah.
There is a common misconception about Corporate Social Responsibility (CSR) and Corporate Responsibility (CR). Most of these companies believe that CSR is charity. When asked if they have a CSR programme, policies, procedures and projects, they reply: "yes we have a charity programme and regularly donate money to charity organizations, and give food to the poor people. We are also thinking of setting up a girls school."
We must reiterate that CSR is not charity! Philanthropy is one of several elements of CSR in the developing world, where governments are not able to provide basic amenities to the people. CSR is compliance to the UN Global Compact guidelines, and transparent reporting and communication of business and social activities undertaken by a business, and in the manner the business executes and gets on with it is day-to-day dealings with its employees, customers and all other stakeholders.
We have also noticed that many businesses are now eager to publicise their chartiy and donation programmes through the print and electronic media. They are keen on showing the people of Pakistan that they care for them through their philanthropy and backing for social causes. It is very unfortunate, however, that many businesses in Pakistan continue to resort to unscrupulous behaviour in their dealings with employees, customers and service providers. They believe that intellectual services, information and knowledge are not commodities and should not be paid for, and they do not invest in or allocate resources to backing or funding research or the dissemination of information for creating awareness and encouraging positive action.
It is time that all multinational and national corporations start acting to promote the creation and spread of knowledge and information for socio-economic development, and to feed the minds of the people of Pakistan
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